As you may know, in order to rank highly in search results for certain keywords, you need to have links from other websites pointing to your site or at least to specific pages on your site that contain the terms you want to target.

As knowledgeable bloggers and content marketers, we usually begin with on-page SEO. However, one of the most important Google ranking factors is missing entirely from your page. Backlinks from other websites pointing to your site are what it is.